Faire la direction artistique d’un projet de motion design présentant l’importance de l’engagement de l’Oréal dans les droits humains au travers de ses activités partout dans le monde, et la sensibilisation de ses collaborateurs sur tout ce qui est fait et qui reste à faire.
Film pédagogique institutionnel
Storyboard : 39 planches
Demande client
Parti pris
Réalisation d’un storyboard épuré avec des illustrations en filaire et des messages typographiques subtils incrustés dans la mise en scène de chaque tableau.
Travail réalisé
Direction artistique, design des planches graphiques.
Script voix-off
Human rights.
It might seem like an abstract subject but it comes down to us,
It might seem like an abstract subject but it comes down to us,
human beings.
There are 30 human rights internationally defined by the united nations,
including the right to life and safety, to health, to privacy,
There are 30 human rights internationally defined by the united nations,
including the right to life and safety, to health, to privacy,
to freedom of expression, the right to have a decent job, and more…
The kind of rights and freedoms that many are lucky enough
The kind of rights and freedoms that many are lucky enough
to take for granted but which unfortunately
are not yet guaranteed for everyone.
At l’Oréal, we are a company made up of human beings whose
At l’Oréal, we are a company made up of human beings whose
actions and products impact human beings as well as our planet.
As such, it’s our responsibility to ensure that we respect
As such, it’s our responsibility to ensure that we respect
human rights by avoiding negative impacts on people and planet
from our activities, and by making positive impacts where we can.
What does that mean exactly?
Our commitment is reflected at every level of the value chain
What does that mean exactly?
Our commitment is reflected at every level of the value chain
and is key to how we do business.
For example in our responsible sourcing policy,
For example in our responsible sourcing policy,
which considers the impact when we source raw materials.
In our commitment to protecting the environment and helping
In our commitment to protecting the environment and helping
people impacted by climate change.
By our share & care program which guarantees parental leave,
contributing to the protection of children.
At l’Oréal our ambition is beauty for all, and beauty can’t exist
At l’Oréal our ambition is beauty for all, and beauty can’t exist
without respect for everyone’s rights.
Human rights violations are still much too frequent, but at l’Oréal
– as a company, as a community of coworkers and human beings –
we are committed to doing all we can to put a stop to human rights abuse.
We can end it.
We can end it.
« … »
« Human rights. »
« It might seem like… »
« … an abstract subject… »
« … but it comes down to us – human beings. »
« There are 30 human rights internationally defined by the united nations, »
« … including the right to life and safety, «
« … »
« … to health, »
« … to privacy, »
« … to freedom of expression, »
« … the right to have a decent job, »
« and more… »
« The kind of rights and freedoms that many are lucky enough to take for granted… »
« …but which unfortunately are not yet guaranteed for everyone. »
« At l’Oréal, we are… »
« … a company made up of… »
« … human beings whose actions and products… »
« … impact human beings… »
« … as well as… »
« … our planet. As such, it’s our responsibility… »
« … to ensure that we respect human rights… »
« … by avoiding negative impacts on people and planet from our activities, »
« … and by making positive impacts where we can. »
« What does that mean exactly? »
« Our commitment is reflected at every level of the value chain and is key to how we do business. »
« For example in our responsible sourcing policy, which considers the impact when we source raw materials. »
« In our commitment to protecting the environment and helping people impacted by climate change. »
« By our share & care program which guarantees parental leave, contributing to the protection of children. »
« At l’Oréal our ambition is beauty for all, »
« … and beauty can’t exist without respect for everyone’s rights. »
« Human rights violations… »
« … are still much too frequent, »
« … »
« … but at l’Oréal – as a company, »
« … as a community of coworkers and human beings – we are committed to doing all we can «
« … to put a stop to human rights abuse. »
« We can end it. »
« … »
